In Your First 5 Years Of Coaching Biz and "Just Getting Started"?

The Profitable Coach Formulaℱ 

Build a Coaching Business That Attracts Paying Clients with Consistency and Clarity

8 Out of 10 Coaches Quit in Their First 2 Years

And not because they weren’t talented—but because they never figured out how to market themselves.

If your brain is doing the “who do I help?” → “what do I say?” → “why is no one booking a call?” loop
 you’re not alone.


You don’t need more Canva templates or another free download.
You need clarity.

Let me guess.. 

You love being a coach and the idea of the impact you can make in changing lives.

But...Marketing? Not so much! 

❌ Your niche changes weekly
❌ Content feels awkward and gets zero engagement
❌ Social media feels like a part-time job
❌ You’re getting ghosted in the DMs (again)
❌ The thought of selling makes you want to disappear

And yet...you KNOW you're meant to help people. 

You just need a simple way to show up, be seen, and get clients who are already sold before the call.

What If This is Your New Norm?

YOU SNAP YOUR FINGERS, AND...

✔ You wake up, pour your morning coffee ☕, open your phone—and there it is: “OMG I need this. Are you taking clients?” (No cold outreach. No awkward sales pitch. Just you being you—and it’s working.)

✔ You glance at your calendar and smile— because you’ve got discovery calls lined up with dream clients who already know your vibe, your value, and your offer.

✔ Content? It takes you 30 minutes or less.  People are sharing your posts, commenting “THIS!!!,” and tagging friends who need to hear what you’re saying.

✔ And best of all? You finally feel like a real CEO of a real business.

Not a side hustle.
Not “just getting started.”
You’re grounded. Clear. Confident.

That’s the power of clarity.

Because when your message clicks...

đŸ”„ Your voice gets louder—no more getting lost in the scroll.

đŸ”„ Your content becomes magnetic—people stop, read, and feel like you’re talking directly to them.

đŸ”„ And your coaching business finally starts bringing in consistent, aligned, paying clients—without begging, chasing, or hustling 24/7.

đŸ”„ You finally feel like the authority you know you are. No more playing small, no more waiting to be "ready"—you’re stepping into the coach, speaker, and leader you were meant to be.

Clarity isn’t a “nice to have.”
It’s the foundation of your visibility, your content, your offers—and your income.

So if you’re still guessing at what to post, shifting your niche every few weeks, or feeling like your content isn’t connecting the way it should


That’s a clarity problem.

And it’s totally fixable.

When you know who you're talking to, how to say what you do in a way that lands, and what kind of content actually attracts paying clients—you stop feeling stuck, and start building momentum.

"Launched a coaching business from scratch"

“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.”

- Helen B, Certified Professional Coach

Designed Specifically for Coaches in the “Still Figuring It Out” Phase

Go From “What Do I Even Say?” to “She’s the Coach I’ve Been Looking For”

Get Clear on Your Niche and Message—So Clients Instantly “Get” What You Do

No more confusion or cringey elevator pitches. You’ll confidently articulate who you help, how you help them, and why you’re the coach they’ve been waiting for.

Build a Magnetic Brand and Content That Converts Without Feeling Salesy

You’ll create content that sounds just like you, connects with your dream clients, and consistently brings in paying clients—without chasing trends or burning out on social.

Create Offers That Sell Themselves (Even with a Small Audience)

You’ll walk away with irresistible coaching offers and a simple, repeatable strategy to attract aligned, excited clients who are ready to buy.

 

Coaches with a Clear Niche and Message Earn Up to 3X More—and Attract Clients 5X Faster Than Those Who Don’t

You read that right!

You can attract aligned, paying clients, grow your coaching business, and stand out online—without:

❌ Wasting hours figuring out what to post or how to talk about what you do

No more staring at a blank screen or reworking your Instagram bio for the 12th time. You’ll finally have a clear, confident message that actually connects.

❌  Trying to be everywhere or keep up with every trend

You don’t need a fancy funnel or a viral TikTok. With the right message and content strategy, even a small audience can turn into paying clients.

❌  Getting ghosted after discovery calls

When your niche, offer, and content are in alignment, you’ll attract people who are already pre-sold—and ready to say “yes” before the Zoom room even opens.

"Refined my messaging and confidently delivered a major speaking presentation."

Valeria K, Productivity Coach

Profitable Coach Formula Alumni

"I gained clarity on my niche, brand, and offer package, finalized my marketing materials, and confidently started attracting clients."

Alice Yeh, Career Clarity Coach

Profitable Coach Formula Alumni

 "I gained confidence in marketing, reworked my online presence, and created a clear strategy to attract clients."

Michele Kester, Resilience and Transformation Coach

Profitable Coach Formula Alumni

    

Tired of Guessing What to Say, Who You Help, or Why Your Content Isn’t Converting?

Introducing...

The Profitable Coach Formulaℱ

The step-by-step program that helps you finally nail your niche, craft a magnetic message, and create content that consistently attracts paying clients.

Enroll Now!

Inside, you get:

✔ Messaging Clarity Framework  - Finally know what to say—and how to say it. You'll create a message that instantly clicks with your dream clients and positions you as the coach they’ve been looking for.

✔  Nail-Your-Niche Method – No more niche drama. You’ll walk away with a focused, aligned niche you can actually build content and offers around—without needing to niche down to the point of feeling boxed in.

✔  Magnetic Content System – Learn how to create content that stops the scroll, builds trust, and brings in paying clients—without sounding salesy or stuck in "coach-speak." Plus, you’ll get my plug-and-play storytelling prompts so you’re never staring at a blank page again.

✔  Offer Design Blueprint – You’ll create a signature coaching offer that’s so irresistible, people want to buy it before the sales call even starts. Pricing, packaging, and positioning? Covered.

✔  Real Momentum, Real Results – You’ll leave with a message that connects, content that converts, and a client attraction system you can repeat again and again.

    

Plus... You’re Getting These Juicy Bonuses When You Join The Profitable Coach Formulaℱ

BONUS #1 

1:1 Social Media Visibility Sprint (Valued at $800)

Let me set the foundation while you focus on coaching and growing. Done-for-you setup + strategy to help you show up confidently from Day One.

Let me help you show up like the pro you already are.

Struggling to get your content out there? Not sure what to post or how to make your social media actually work for your business?

This bonus is for you.

When you join The Profitable Coach Formulaℱ, you’ll get 1:1 support with me for 30 days, where I’ll help you:

✅ Set up (or clean up) your social media platforms
✅ Optimize your bio so it clearly says who you help and how
✅ Post for you using magnetic, client-attracting content based on your niche + message
✅ Create consistency and confidence—so showing up isn’t stressful anymore

And at the end of the 30 days?


We’ll hop on a private strategy call to map out what visibility looks like after the bonus ends—so you can keep the momentum going long after I stop posting for you.

Join The Profitable Coach Formulaℱ to Claim Your Done-for-You Bonus

BONUS MODULE

How to Build Your Email List from Scratch (Valued at $500)

Start growing an audience that actually wants to buy from you—no ads, no overwhelm, no tech drama.

Social media is great for visibility, but your email list?
That’s where real relationships— and revenue —are built.

Inside this bonus training, I’ll walk you through the exact steps to go from “I don’t have a list” to “I’m growing a list of dream clients who actually open my emails.”

Here’s what we’ll cover:

✅ How to choose (or refine) your lead magnet idea
✅ Step-by-step guide to create a high-converting opt-in page
✅ What to say in your welcome email (plus my swipe copy!)
✅ Tools + platforms that make it easy—even if tech isn’t your thing
✅ How to promote your freebie without feeling spammy or salesy

Want to grow your email list while building visibility? This bonus gives you a done-for-you lead magnet layout, opt-in page copy, and a simple promo plan so you can attract leads without starting from scratch.

Get Access to The Bonus Training

The Investment That Finally Turns “I Hope This Works” Into “I Know What I’m Doing”

Building a profitable coaching business doesn’t require a massive audience—just a clear message, a magnetic offer, and content that actually connects. This is where that begins.

    • 8 Live Weekly Group Coaching Calls + Accountability
      Weekly check-ins, feedbacks, guidance, and structure to help you implement and actually finish what you start.

    • 5 Step-by-Step Training Modules
      Get my proven framework to clarify your message, nail your niche, design irresistible offers, and turn content into clients.

    • Done-for-You Templates & Plug-and-Play Resources
      Bios, content calendars, lead magnet layouts, social post prompts, email swipe files, and more—ready for you to customize and use.

    • Private Program Hub (Off Facebook!)
      Stay connected between calls, submit your work and get feedback fast, and grow alongside coaches who get what you’re building.

  • Everything you need to attract paying clients—without the confusion, content burnout, or social media chaos.

Plus These Extra Bonuses!

✅ 30 Days 1:1 Done-for-You Social Media Visibility Sprint: Done-for-you setup + strategy to help you show up confidently from Day One. (Valued at $800)

✅ How to Build Your Email List from Scratch: Bonus module to gives you a done-for-you lead magnet layout, opt-in page copy, and a simple promo plan so you can attract leads without starting from scratch. (Valued at $500)

Pay In Full

$1997

Best Value and save $400

Enroll Now

Payment Plan

$597

Pay $597 Today then 3 monthly payment

Enroll Now

A Total Value of $4,000+

Your investment? Just a fraction of that. PLUS a peace of mind knowing you have a simple, doable AND proven path to getting clients—without the overwhelm, the hustle, or the $10K price tag.

Love It or Your Money Back

14 Days money-back guarantee

If, within 14 days of joining, you don’t feel the program is a perfect fit for you, simply send an email. We’ll refund your investment, no questions asked. 

Get Access Now

From “I have no content” to confidently sharing her story and finally claiming her niche.

"I had no idea where to start—but now I’m showing up and owning my story. I’m not hiding anymore.”"

- Rylee W

Profitable Coach Formula Alumni

 

Hey, I’m Michelle! 

The coaches’ coach. Your strategist. Your messaging bestie. Your biggest cheerleader.

I help female coaches simplify their message, stand out, and scale their business — without the hustle.
Because you don’t need to burn out to build something beautiful.

I believe your coaching business should feel aligned, profitable, and full of champagne moments đŸ„‚â€”without sacrificing your weekends, your peace, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you step into the CEO role you’re meant for — and build a brand that dream clients say:
“OMG, she’s the one I need!”

You’re not looking for just another program or another coach.

You want someone who gets how hard you’ve worked—
Who sees your brilliance, even when you’re too deep in the weeds to see it yourself—
And who knows exactly how to turn that brilliance into paying clients, booked calls, and a coaching business that actually grows.

I didn’t wake up one day magically knowing how to market myself or attract clients.


I’ve studied. I’ve launched. I’ve flopped. I’ve tweaked.

And I’ve launched again.

I’ve trained with the best—Jeff Walker, Amy Porterfield, Marie Forleo—
And learned the real strategies behind magnetic messaging, powerful content, and offers that actually sell.

But more importantly?
I figured out how to do it my way—without chasing trends or pretending to be someone I’m not.

And now, I help other coaches do the same.

Get Access Now

Worried This Won’t Work for You?

Totally get it. You might be thinking


❌ “I don’t even know what my niche is yet.”
Perfect. That’s exactly where we start. Inside The Profitable Coach Formulaℱ, we’ll walk through a simple process to help you define your niche (without boxing yourself in or overthinking every word).

❌ “What if I post and no one engages?”
Been there. This program helps you craft content that connects with your people—so you’re not just getting likes, you’re getting leads. You’ll learn how to write content that actually attracts paying clients, even with a small audience.

❌ “I’m not good at selling.”
That’s okay—you don’t have to be. When your message is clear and your offer is aligned, your content does most of the heavy lifting. No hard selling. Just real conversations with people already excited to work with you.

❌ “What if I’ve already tried programs and I’m still stuck?”
This isn’t a “watch it and figure it out” course. You get real-time coaching, personalized feedback, and support from someone who gets what it’s like to be where you are.

The Profitable Coach Formulaℱ is for you if


✅ You’re ready to stop guessing and start standing out.
You’re tired of sounding like every other coach online and want to be known for something real—a clear message that makes people say, “She gets me.”

✅ You know you’re great at coaching—but talking about it? Not so much.
You struggle to explain what you do without rambling or getting stuck in “coachy” language. You want to sound confident, not confusing.

✅ You’ve got offers... but no one’s biting.
You’re creating, posting, and maybe even launched a few things—but it’s not converting the way you hoped. You want to fix the messaging so your offers actually land.

✅ You’re tired of creating content that goes nowhere.
You want a simple content plan that turns your ideas into posts that connect and convert—without the pressure to be everywhere all the time.

✅ You’re done winging it. You want a plan.
You want to wake up knowing what to say, who you’re talking to, and how to attract paying clients—without feeling stuck, scattered, or overwhelmed.

  

 Proof That Simplicity and Strategy Go a Long Way

"Sign up first client within 5 weeks"

Struggled with getting all my thoughts together to be concise when sharing my niche and story. The biggest change that happened after our time together was that I worked through my fears and finally put myself out there. This opened up new exciting opportunities and my first full payment client

- Stella H., Empowerment Coach

Profitable Coach Formula Alumni

This Isn’t Just About Creating More Content...

The Profitable Coach Formulaℱ helps you clarify your message, define your niche, and create content that speaks directly to the people you’re meant to help—without feeling salesy, lost, or glued to your phone 24/7.

This is about building real momentum in your business. It’s about showing up with confidence, creating offers that sell, and building a brand that gets you noticed and paid.

It’s About Building a Business Foundation That Attracts Clients—Consistently.

    

Frequently Asked Questions

Ready to Turn Your Message Into Clients?

Let’s recap everything you get inside The Profitable Coach Formulaℱ:

✅ 8 Weeks of Coaching Support + Strategy 
✅ 5 Core Training Modules to clarify your niche, message, offer, and content 
✅ Done-for-You Templates & Messaging Scripts
✅ Private Learning Hub (off Facebook!)

PLUS These Juicy Extra Bonuses:

✅ 30 Days 1:1 Done-for-You Social Media Visibility Sprint (valued at $800)

✅ How to Build Your Email List from Scratch Training (Valued at $500)

Pay In Full

$1997

Best Value and save $400

Enroll Now

Payment Plan

$597

Pay $597 Today then 3 monthly payment

Enroll Now

Let’s make your message unmissable—and your coaching business profitable.