Female Coaches: Struggling to Nail Down Your Niche?
You Are Closer To Figuring Out Your Niche Than You Think. Â
You’ve heard it a thousand times: "You must define your niche to succeed."
…And they’re RIGHT!Â
But the part no one tells you? It doesn’t have to be so hard.
Finding your niche is the secret to attracting dream clients, standing out from the competition, and building a business that feels authentic to you.
The good news?
You’re just one step away from turning “I’m stuck” into “This is exactly who I help—and I get paid for it.”Â
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Figuring out your niche and being able to answer “Who You Help With What” is closer than you can imagine.
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✔️ No more second-guessing yourself or chasing every shiny object.
✔️ You’ve got a clear, defined niche that magnetizes clients ready to invest in you.
✔️ Every marketing move you make speaks directly to the people you’re meant to serve—and it lands.
I’m here to help you break free from niche paralysis and finally answer the question: "Who do I help, and how do I do it?"
You don’t have to struggle another day in “coach identity crisis” mode.
Unlock the clarity, confidence, and clients you’ve been waiting for—starting now.
DISCOVER YOUR NICHEÂ
The First Step to Building Your Thriving Coaching Business!
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Imagine confidently knowing exactly who you’re here to serve and what sets you apart—so you can finally stop blending in and start standing out. Whether you're new to coaching or ready to fine-tune your focus, this simple step unlocks the clarity, confidence, and impact you’ve been searching for.
Designed specifically for coaches like you, this niche discovery process aligns your business with your core values and sets the foundation for your success.
What’s in it for you?
✔️ Ditch the awkward, canned elevator pitch and effortlessly communicate your mission to potential clients in a way that feels natural and authentic.
✔️ Sell with confidence—knowing your value and speaking your truth in every sales conversation, without the jitters.
✔️ Get crystal clear on who you’re meant to serve, so you can maximize your time, energy, and impact.
✔️ Position yourself as the go-to expert in your field, creating undeniable credibility that attracts the right clients to you.
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It’s time to claim your niche and build the business that’s waiting for you. No more hesitation. No more guessing. Just results.
HERE’S HOW IT WORKS:
KICKOFF SESSION: Your Hidden Talents & Shine in Your Niche
Ready to discover what truly sets you apart? In this Kickoff Session, we’ll dig deep to uncover your personal "gold"—those unique strengths and talents you’ve yet to fully tap into—and learn how to leverage them to carve out a niche that’s authentic, powerful, and uniquely you.
Here’s what you can expect:
✔️ Clarity on your unique strengths: No more guessing. Walk away knowing exactly what makes you stand out in a crowded market.
✔️ Confidence to own your niche: Gain the self-assurance to boldly present yourself as the expert in your space, with zero hesitation.
✔️ A roadmap to leverage your talents: Learn how to use your hidden strengths to craft a niche that excites you and resonates with your ideal clients.
By the end of our session, you’ll have the clarity and confidence to position yourself powerfully—and effectively—in your chosen niche. It’s time to stop playing small and start showing the world what you’re truly made of.
TAGLINE + CORE MESSAGE SESSION: Define Your Brand’s Voice & Stand Out from the Competition
In this focused session, we’ll work together to craft two essential elements that will elevate your coaching business and make you unforgettable.
✔️ Crafting Your Tagline: We’ll brainstorm and refine a catchy, memorable tagline that encapsulates your unique value proposition. This will be the first thing your audience notices, setting the tone for how they perceive you and what you offer.
✔️ Developing Your Core Message: We’ll dive deep into the essence of your business—what you truly stand for and the solutions you provide. By the end of the session, you’ll have a clear, compelling core message that resonates with your ideal clients and firmly establishes you as a leader in your field.
By the end of this session, you’ll be equipped with the words that grab attention, build trust, and set you apart in a crowded coaching market.
CHECK-IN + NEXT STEPS: Reflect, Refine, and Take Action
In this session, we’ll take a moment to reflect on your progress and how you feel about your newly defined niche. Together, we’ll identify what’s working, what might need tweaking, and craft a tailored plan for implementation.
✔️ Refining Your Niche: We’ll assess your niche and ensure it feels aligned with your goals. If adjustments are needed, we’ll make them so you can move forward with absolute clarity.
✔️ Strategic Next Steps: You’ll walk away with a clear roadmap for your next steps, along with the tools and support you need to confidently implement your niche strategy.
By the end of this session, you’ll feel empowered, focused, and ready to take action—knowing you have a plan in place to grow your coaching business with confidence.
Exclusive Bonus: Brave Your Brand Guide — Attract Clients & Become a Leader in Your Space
As part of your journey, you’ll receive the "Brave Your Brand" Guide, a comprehensive step-by-step resource designed to help you build a strong, standout personal brand that attracts your ideal clients.
Inside this guide, you’ll discover:
✔️ Narrowing Your Niche: Clear, actionable steps to help you zero in on what truly sets you apart, so you can confidently define your niche.
✔️ Ideal Client Avatar Prompts: Detailed exercises that will help you identify and connect with the perfect audience, ensuring your message resonates with those who need it most.
✔️ Personal Brand Strategies: Proven tactics to build a personal brand that aligns with your values and positions you as the go-to leader in your space, attracting the right clients effortlessly.
With this guide, you’ll have everything you need to bravely step into your unique brand identity and grow your coaching business with confidence and clarity.
I Got Your Back 100%
I will refund you 100% within 14 days of purchase — no questions asked
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What they Said About Working Together...
Cathy M.
“I was trying to determine my niche for my coaching business and was not 100% certain where I wanted my focus to be. Michelle’s fun, positive outlook on life AND her exercises helped me to identify what I wanted to do, how to say it, and then actually do it. We covered a lot in four sessions and feel confident with what we created together. The biggest change that happened after we worked together is that I can clearly articulate my niche and offer for Life and leadership Coaching business.”
Christine B.Â
"I see a path in front of me to continue to complete the exercises that you laid out."
My brand was undeveloped in my own head and in the public eye, and I didn't know where to start or how to remain focused on the most important aspects of my brand building.
Specifically, you conveyed the possibility that I could succeed by validating ME and my ideas and truly listening and expanding on what I was developing (for instance, with my values).
Jenn C.
“Before working with Michelle, my biggest struggle was knowing how to start and figuring out what my story or direction was in my coaching business. Not being able to commit to my story, not having direction or accountability. My favorite part about working with Michelle is being able to just progress without overthinking pieces and parts. The encouragement I got from you to "just start.” The biggest change I’ve noticed after our work together is that there is no more questioning whether this is the right niche for me or not. I am fully committed to my niche!”
Hi, I’m Michelle
Your Visibility Marketing Coach (and Soon to Be Your Business Bestie!)
My mission is simple: I help coaches like you get seen, get heard, and make a real impact by attracting and working with paying clients.
With certifications in conversion copywriting, a passion for storytelling, and expertise in content marketing strategy, I’m here to guide you. Whether you want to boost your visibility, refine your message, or make your services and offers irresistible to your target audience, I’ll create a tailored strategy that aligns with your unique goals.
Over the years, I’ve had the pleasure of working with incredible coaches from a variety of backgrounds, just like you. Together, we’ve tackled challenges, found opportunities, and created personalized strategies that lead to lasting success.
What excites me the most? Helping your business shine. I believe every business has a unique story, and I’m on a mission to help you tell yours in a way that resonates, builds trust, and drives results.
I’m genuinely excited about the opportunity to work with you, share my insights, and help you achieve the success you’ve been dreaming of. Let’s make your business stand out and thrive!
