The #1 Reason Coaches Fail? They Never Solve These 5 Problems.

The five questions every female life coach has (but no one gives clear answers to):
What am I selling? Who’s it for? What do I charge? How do I sell it? Why choose me?

And if you don’t have clear answers to those questions…
👉 Your messaging feels all over the place.
👉 You second-guess every post, pitch, or price tag.
👉 Sales calls feel awkward (or you avoid them entirely).
👉 You keep tweaking your offer… or scrapping it altogether.
👉 And the worst part? You start wondering if you’re even good at this.

Until you know those answers, marketing will feel awkward, sales won’t happen, and you’ll question if you’re even cut out for this.

You don’t need more time. You need a plan.

Let’s be honest…The hardest part of building a coaching business isn’t the coaching.

It's Not Knowing How To Turn “I Don’t Know” Into “I Just Signed a Client”

But What If…This Time, You Had a Real Plan?

A strategy that didn’t just sit in your journal—but one that made sense, felt doable, and brought in real results.

Imagine waking up knowing exactly what to do each day—

What to say, where to show up, and how to move the needle in your business.

👇 From This…

“I got certified... now what?”
Staring at a blank screen wondering what to post
Not sure what to call yourself, what to offer, or who it’s for
Asking ChatGPT ‘how to get coaching clients’ at 2AM
Feeling behind, stuck, and scared this coaching biz won’t ever work

👉 To This...

A clear, simple plan that shows you what to do first—and next
A message that finally makes sense and feels like you
An offer you feel excited (not awkward) to talk about
Confidence in where to show up and what to say
Building a coaching business that feels aligned, doable, and real

"Launched a coaching business from scratch"

“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.”

- Helen B, Certified Professional Coach

The Coaching Biz Builder™

Your coaching biz—built step by step, with the exact answers to all the questions standing between you and success.

Clarity on your niche, message, and ideal client

You'll know exactly who you help, what to say, and how to say it in a way that makes people want to work with you.

A simple, sustainable visibility + marketing plan

With strategies that match your style (social, podcasts, speaking, or ads) and a content system that keeps you showing up without burning out.

Confidence in your pricing, offers, and sales process

...plus plug-and-play tools for discovery calls, onboarding, and knowing exactly what to do next in your business.

This is where everything clicks into place—from your message to your marketing to your first (or next) paid client.

Phase 1: Niche & Ideal Client

This is where most coaches get stuck—and why they stay stuck.

In Phase 1, you’ll finally figure out who you help, what you help them with, and how to say it clearly so people actually listen (and want to work with you!).

✅ Claim Your Coaching Corner

You’ll find your niche and ideal client (aka your “avatar”)—so you stop talking to everyone and start connecting with the right people. No more confusion. No more overthinking your bio.

By the end of these two weeks, you’ll have a niche you can own with confidence, and messaging that finally makes sense to your audience and to you.

✅ The “OMG, That’s Me!” Effect

Now that you know who you’re talking to, we go deeper:

What do they really need?
What are they struggling with—emotionally, mentally, practically?

You’ll learn how to speak directly to what your people are thinking and feeling—so your content, offers, and emails make them stop scrolling and say, “Wait... is she talking to me?!”

Phase 2: The Simple Path to Clients

Put your plan into action and start building momentum.

Now that your message is clear, it’s time to get it in front of the right people—without feeling like you have to be everywhere or shout just to be seen.

✅ Find Your People

You’ll discover exactly where your ideal clients are hanging out—both online and in real life. Whether they’re scrolling Instagram, listening to podcasts, attending events, or joining Facebook groups—you’ll know where to find them.

✅ Show Up Your Way

Now that you know where they are, we’ll focus on how to attract them in a way that fits your energy and style.

Hate being on camera and doing video? Great. Prefer podcasting or speaking? Amazing. Want to try simple ads? I’ll walk you through the basics.
You'll learn how to get visible your way—without burning out.

✅ Price Like a Pro

We'll set your prices (for real). You’ll learn how to price your offers with confidence, based on your goals and what feels good for you—not what ChatGPT says you should charge.

You’ll also set simple financial goals that make sense for your life, not just your business. Yes, we’re being real and practical and dreaming big.

✅ Your Client-Attracting Plan

In our final week, you’ll put everything together into a repeatable visibility plan you can keep using after the program ends.

We’ll also do a built-in strategy session so you know exactly what to focus on next. No more spinning. No more stalling. You’ll leave with real clarity and next steps.

“I was trying to determine my niche for my coaching business and was not 100% certain where I wanted my focus to be. Michelle’s fun, positive outlook on life AND her exercises helped me to identify what I wanted to do, how to say it, and then actually do it. We covered a lot in four sessions and feel confident with what we created together. The biggest change that happened after we worked together is that I can clearly articulate my niche and offer for Life and leadership Coaching business.”

Cathy M

"I see a path in front of me to continue to complete the exercises that you laid out."

My brand was undeveloped in my own head and in the public eye, and I didn't know where to start or how to remain focused on the most important aspects of my brand building.

Specifically, you conveyed the possibility that I could succeed by validating ME and my ideas and truly listening and expanding on what I was developing (for instance, with my values).

Christine B

“Before working with Michelle, my biggest struggle was knowing how to start and figuring out what my story or direction was in my coaching business. Not being able to commit to my story, not having direction or accountability. My favorite part about working with Michelle is being able to just progress without overthinking pieces and parts. The encouragement I got from you to "just start.” The biggest change I’ve noticed after our work together is that there is no more questioning whether this is the right niche for me or not. I am fully committed to my niche!”

Jenn C

Inside, you get:

✔ The Nail-Your-Niche Method – Say goodbye to niche drama. You’ll finally land on a niche and ideal client that feels aligned—not limiting—so you can actually start creating content, offers, and results around it.

✔ The Messaging Clarity Framework – You’ll stop tripping over your words and finally know how to talk about what you do in a way that sounds like you—not a robot. The right people will instantly get it (and want in).

✔ The Visibility-to-Client System – Build a visibility strategy that fits your energy, get real eyes on your business, and bring in the right clients - Whether you’re more into speaking, social, podcasting, or referrals, you’ll have a simple, repeatable plan to stay visible and attract paying clients consistently.

✔ Offer Design Blueprint – You’ll package your skills into a signature offer you’re proud of—and price it in a way that feels good and gets a yes. No more awkward “What should I charge?” confusion.

✔ Your Client-Attraction Plan – This is where it all comes together: messaging that connects, visibility that makes sense, and a repeatable system that brings in real clients—without needing to be everywhere all the time.

Because Building Your Biz Shouldn’t Feel So Hard—These Bonuses Make It Way Easier.

BONUS #1

1:1 “Build Your First 90 Days” Session with Michelle

(Value: $497)

Most group programs leave you to figure out your next steps on your own. Not here.

When you join Coaching Biz Builder, you get a private session with me—just you and me, eyes on your business. We’ll map out exactly what to focus on for your first 90 days, step by step.

Here’s what you get:

A custom 90-day action plan, so you always know what to do next
Clarity on your top priorities, so you stop spinning and start building
Direct feedback from me on just what actually moves the needle
Permission to ditch the busywork and focus on what really matters

You’ll walk away knowing exactly where to put your energy, what to say yes to, and how to build momentum—fast.

Secure Your 1:1 spot now

BONUS #2

The Client Welcome System

(Value: $297)

Everything you need to onboard clients with confidence and professionalism—contracts, templates, and a smooth start —without the legal panic or awkward “what now?” moments.

You’ll get a step-by-step training (plus walk through) to help you:
✔ Create simple, professional contracts that protect you and your clients
✔ Set up a smooth onboarding process that feels polished and welcoming
✔ Know exactly what to send, say, and do when someone says “I’m in!”

So when your next client signs up, you won’t be scrambling—you’ll be ready.

Claim Your Client Welcome System Now

BONUS #3

Tech Setup Made Simple

(Value: $297)

You don’t need to be a tech wizard to run a legit coaching business.

In this bonus session, I’ll walk you through how to set up the essential tools and platforms you actually need to run and grow your business—with zero overwhelm.

Here’s what we’ll cover:
✔️ How to set up your coaching calendar + book calls
✔️ What to include on a simple website page (and where to build it)
✔️ Email list basics—what platform to use, how to start collecting leads
✔️ Payment tools to get paid fast and professionally
✔️ Other optional technology upgrades (only if you're ready!)

By the end, you’ll feel empowered, streamlined, and ready to coach clients with confidence—tech included.

No More Tech Overwhelm!

Hey, I’m Michelle!

The coaches’ coach. Your strategist. Your messaging bestie. Your biggest cheerleader.

I help female coaches simplify their message, stand out, and scale their business — without the hustle.
Because you don’t need to burn out to build something beautiful.

I believe your coaching business should feel aligned, profitable, and full of champagne moments 🥂—without sacrificing your weekends, your peace, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you step into the CEO role you’re meant for — and build a brand that dream clients say:
“OMG, she’s the one I need!”

You’re not looking for just another program or another coach.

You want someone who gets how hard you’ve worked—
Who sees your brilliance, even when you’re too deep in the weeds to see it yourself—
And who knows exactly how to turn that brilliance into paying clients, booked calls, and a coaching business that actually grows.

I didn’t wake up one day magically knowing how to market myself or attract clients.

I’ve studied. I’ve launched. I’ve flopped. I’ve tweaked.

And I’ve launched again.

I’ve trained with the best—Jeff Walker, Amy Porterfield, Marie Forleo—
And learned the real strategies behind magnetic messaging, powerful content, and offers that actually sell.

But more importantly?
I figured out how to do it my way—without chasing trends or pretending to be someone I’m not.

And now, I help other coaches do the same.

Get Access Now

This Is Your Coaching Biz… In a Box.

All The Answers You Need to Find Clients, Make Money, and Start Your Coaching Biz

✅ 8 Weeks of Live Coaching, Strategy & Support

8-week guided journey where we build your coaching business—together. Follow a clear step-by-step path to clarify your niche, attract the right clients, set your prices, and build a simple, repeatable plan to grow your coaching business

✅ Weekly Action Plans + Homework Prompts

No more wondering what to do between sessions. You’ll get weekly to-dos that help you implement what you learn and keep moving forward.

✅ Visibility Planning + Strategy Tools
Know where your clients are, how to show up in a way that fits your energy, and map out a simple plan that gets you seen (and hired).

✅ Private Group for Feedback + Accountability

Share your wins, get your messaging or offer reviewed, and stay accountable with a small group of coaches building right alongside you.

👇 And You’ll Also Get These Bonuses…

🎁 BONUS #1: 1:1 “Build Your First 90 Days” Session with Michelle (value $497)
We’ll map out exactly what to focus on for your first 90 days, step by step. No guessing. No fluff. Just a clear, simple plan that’s built for your goals and your real life.

🎁 BONUS #2: The Client Welcome System (Value: $297)
Everything you need to onboard clients like the pro you are (or are becoming). Contracts, emails, templates—done. No more awkward “sooo… what happens now?” vibes. Just polished and ready.

🎁 BONUS #3: Tech Setup Made Simple (Value: $297)
No tech skills? No problem. I’ll walk you through setting up the basics so you can coach confidently and look legit online. No more tech spirals. Just a clear plan that works—without tears, tantrums, or ten thousand tabs open.

Pay In Full

$997

Save $200

Enroll Now

Payment Plan

$397

Pay $397 today then 3 monthly payment